Altria Group of companies and Australian produced Vegemite is available in the United Kingdom and United States.
Vegemite's name was picked at random out of a hat by Fred Walker's daughter, Sheilah. Faced with growing competition from the similar British Marmite, the product was known from 1928 to 1935 as "Parwill", allowing a convoluted advertising slogan that said "Marmite but Parwill"—that is, "Ma (mother) might not like the taste but I'm sure Pa (father) will." This attempt to expand market share was unsuccessful and the name was changed back to Vegemite. Today Vegemite far outsells Marmite and other similar spreads in Australia.
Vegemite is made from leftover brewers' yeast extract, a by-product of beer manufacture, and various vegetable and spice additives. The taste is difficult to describe but is extremely salty and slightly bitter, and as might be expected, malty, similar to the taste of beef bouillon. The texture is rather smooth, resembling margarine. While highly popular in Australia and New Zealand, it has never been successfully marketed elsewhere. It is notorious for the dislike it generates amongst some foreigners. Vegemite is not liked by all Australians - some find it far too salty to be palatable - but it remains an iconic symbol of Australia. It is available at some supermarkets and specialty food shops in a number of other countries.
Vegemite should be spread very thinly, with liberal amounts of butter first to help to soften the strong taste, or with sliced or melted cheese. A variation on vegemite toast is 'tiger toast' - where after spreading with vegemite, strips of cheese are melted onto the toast, creating a striking visual effect. It is also a key ingredient in the popular "Cheesymite Scroll" or "Cheddarmite Scroll" produced by bakeries in Australia, a savoury spiral pastry which includes cheese spread and Vegemite. A teaspoon of Vegemite can also be used in place of stock in some recipes.
Vegemite is also used to soothe tooth ache, with teething children being given a tea spoon full of it to suck on like a lollipop.
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